Brain Woolf on Loyalty Marketing

Click on the video on the page to see Brian Woolf speak about Loyalty Marketing

http://brigantinemedia.com/author.php?id=brian-woolf

He goes on to say that you should treat all customers the same but reward them differently.

Winning the supermarket loyalty card battle.

Kamcity.com reports that the Nectar card is claming that it is winning the loyalty card battle
with it's 16million UK users.

http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=52074


The BBC analyises the battle between the giants and how clever use of the data collected from loyalty cards made one supermarket move the beer to be next door to the nappies.

http://news.bbc.co.uk/1/hi/business/8505031.stm

Llyr’s local loyalty call: a Cymru Card

Quoted from Plaid Cymru's website
"
Supermarkets and other stores in Colwyn Bay, Abergele, Kinmel Bay and Ruthin are being urged to reward customers with a loyalty bonus for buying local produce. Plaid’s Clwyd West Westminster candidate Llyr Huws Gruffydd has written to stores in the constituency suggesting that a ‘Cymru Card’ would boost the local economy.
Llyr Huws Gruffydd is urging stores to consider a Cymru Card scheme, which could be linked to existing supermarket loyalty card schemes, for example Tesco and the Cooperative, on the one hand, or ‘shop local’ cards in different towns. Alternative schemes would be explored with those supermarket groups who do not have a loyalty card scheme, such as Morrisons and Asda."

The Clubshop Rewards card would answer the bill here.

Plaid Cymru's website