The full list can be seen at their blog here
The most interesting trends for us at Rewarding Loyalty are the following
- 2. Social Media is Hot
The move from media consumers to media producers will continue.
A hot topic will be defining a social media policy for large organisations.
Defining what can and can't be said on social media sites by employees and rules around the amount of time employees are allowed on social media whilst at work will be key challenges as this marketing channel gets more mainstream traction. - 4. Specialised Niches
There's a saying "there's riches in niches".
The trend to go deep within niches rather than wide mass appeal will continue.
For example 80 per cent of niche websites account for 80 per cent of all online audiences. - 5. The Rise and Rise of Loyalty Programs
There will be an explosion of loyalty programs - everything from large corporates to small retail outlines. Even my local ice-cream shop has a loyalty card now!
This is being driven by rising costs and the increase in customer acquisition costs compared to the lower cost of retaining existing customers.
In simple terms, it is more expensive to get new customers than serve existing ones.
So the goal is to make customers less price sensitive and more loyal. - 9. Increased Interaction
Call it a pull strategy rather than a push strategy, but customer engagement and interaction is critical. - 10. Blogging
Blogging will move from the fringes and become a mainstream marketing strategy.
RewardingLoyalty.eu can show you a specialised Niche that you can use to create a income by using the above tools.
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