Introducing a loyalty card in the UK

Here's a recent article I wrote regarding introducing the ClubShop Rewards Card to the UK and how it could co-exists with other local loyalty card.

One Loyalty Card for the UK

Partner site to Shopping in Llanrwst was launched today. If you live in St Annes on Sea ,UK and you own a business or shop then Walter would like to hear from you.

http://shop-in-st-annes.blogspot.com/

Do the same in your area and we can show you how you can raise money for charity and make a income for yourself.

New RewardingLoyalty.eu website

Just launched is my new http://www.rewardingloyalty.eu/

website.

I'm looking for people, groups or non-profit orgaisations

to join me in releasing the ClubShop Rewards Card to the UK

and the rest of the world.

You can make a long term income for yourself by promoting the

card and the system.

Go to http://www.rewardingloyalty.eu/

and get in touch.

Media Motivators Top Trends 2010

Media Motivators list the top ten marketing trends 2010.

The full list can be seen at their blog here

The most interesting trends for us at Rewarding Loyalty are the following

• 2. Social Media is Hot
  The move from media consumers to media producers will continue.
  A hot topic will be defining a social media policy for large organisations.
  Defining what can and can't be said on social media sites by employees and rules around the amount of time employees are allowed on social media whilst at work will be key challenges as this marketing channel gets more mainstream traction.
• 4. Specialised Niches
  There's a saying "there's riches in niches".
  The trend to go deep within niches rather than wide mass appeal will continue.
  For example 80 per cent of niche websites account for 80 per cent of all online audiences.
• 5. The Rise and Rise of Loyalty Programs
  There will be an explosion of loyalty programs - everything from large corporates to small retail outlines. Even my local ice-cream shop has a loyalty card now!
  This is being driven by rising costs and the increase in customer acquisition costs compared to the lower cost of retaining existing customers.
  In simple terms, it is more expensive to get new customers than serve existing ones.
  So the goal is to make customers less price sensitive and more loyal.
  
• 9. Increased Interaction
  Call it a pull strategy rather than a push strategy, but customer engagement and interaction is critical.
• 10. Blogging
  Blogging will move from the fringes and become a mainstream marketing strategy.
  
  

RewardingLoyalty.eu can show you a specialised Niche that you can use to create a income by using the above tools.

http://www.rewardingloyalty.eu

A loyalty card with a perfect smile

The Carlisle News & Star report that a dentist practice in Cumbria have launched their own loyalty card.

The Smiles More card being issued free by Ghyllmount Dental Practice in Penrith can be used at 15 outlets, ranging from butchers and bakers to florists and clothes shops.

Holders of the Smiles More card can get 10 per cent to 25 per cent from participating businesses, all of which are in Penrith apart from Brampton-based Pink Tulip photography.

Read the article here

Ghyllmount Dental Practice Website

Launch a loyalty card for businesses in your area.
Easy, Inexpensive and can be used globally.

Visit www.rewardingloyalty.eu

Loyalty Card helps track Salmonella outbreak

Flesh and Stone website reports how Loyalty Cards swiped at grocery stores helped the Central for Disease Control and Prevention control an outbreak of salmonella.

Read article here

Clubshop Rewards card in Llanrwst

Two more establishments in Llanrwst have decided to accept the ClubShop Rewards Card

Electricare is an electrical supply shop that also sells model planes and cars.
http://www.diecast-cars.co.uk/

Meadowsweet Hotel is a delightful hotel in Llanrwst with an excellent restaurant.
http://www.meadowsweethotel.com

For more information go to

http://www.rewardingloyalty.eu/llanrwst

Brain Woolf on Loyalty Marketing

Click on the video on the page to see Brian Woolf speak about Loyalty Marketing

http://brigantinemedia.com/author.php?id=brian-woolf

He goes on to say that you should treat all customers the same but reward them differently.

Winning the supermarket loyalty card battle.

Kamcity.com reports that the Nectar card is claming that it is winning the loyalty card battle
with it's 16million UK users.

http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=52074


The BBC analyises the battle between the giants and how clever use of the data collected from loyalty cards made one supermarket move the beer to be next door to the nappies.

http://news.bbc.co.uk/1/hi/business/8505031.stm

Llyr’s local loyalty call: a Cymru Card

Quoted from Plaid Cymru's website
"
Supermarkets and other stores in Colwyn Bay, Abergele, Kinmel Bay and Ruthin are being urged to reward customers with a loyalty bonus for buying local produce. Plaid’s Clwyd West Westminster candidate Llyr Huws Gruffydd has written to stores in the constituency suggesting that a ‘Cymru Card’ would boost the local economy.
Llyr Huws Gruffydd is urging stores to consider a Cymru Card scheme, which could be linked to existing supermarket loyalty card schemes, for example Tesco and the Cooperative, on the one hand, or ‘shop local’ cards in different towns. Alternative schemes would be explored with those supermarket groups who do not have a loyalty card scheme, such as Morrisons and Asda."

The Clubshop Rewards card would answer the bill here.

Plaid Cymru's website

First in Wales

A Llanrwst business is the first to accept the Clubshop Rewards card in Wales.
Ty, the welsh word for house sells homeware and gifts.

http://llanrwst-shopping.blogspot.com/2010/01/ty-first-siop-in-wales-to-receive.html

For more information about Clubshop rewards and how it can work in your area visit
http://www.rewardingloyalty.eu/club-rewards-card
or get in touch
lliongeralltmarketing@googlemail.com

Access Pricing

Access Pricing differentiates prices on basic items between regular customers and occasional shoppers in an open, transparent way.
A loyalty card is a major tool which facilitates Access Pricing.

Read Brian Woolf's article on Brigantine Media's Blog

Get rewarded twice

See how your membership to the Clubshop Rewards Club can
get you rewarded twice at a well known supermarket website.

RewardingLoyalty.eu Double Dip Page

Tesco and Sainsbury get a christmas boost from their loyalty schemes

Times Online report that Tesco's and Sainsbury's had a good growth increase over the Christmas period.
Could it have been due to their clever marketing with their Rewards Card.

Read Article here

New Zeland Supermarket owners say Rewards Card is good for business

Owners of the Tannum Sands Supermarket say that rewards card is good for their business.
They had no hesitation in joining The Observer rewards card scheme the online edition of the paper reports.

See full article here




Introduce a loyalty card in your area
http://www.rewardingloyalty.eu/club-rewards-card

This years weapon in the supermarket wars.

The Financial Advice website reports that the loyalty card will be the marketing weapon used by the likes of Tesco and Sainsbury's this year. Both have increased their points in their loyalty card schemes.
Read Article here.
How can the smaller retailers and businesses respond?

Clubshop Rewards

Tesco used Loyalty Card to perfection.

An article from the FinancialAdvice.co.uk website.
Tescos strategy, of sending vouchers to customer early, could be the reason
for a sale growth of 3% over Christmas.

But could this be a short term effect

Full article here

Get points for walking

Nectar have announced that they are launching, with Fitbug a own brand pedometer.
Members will get 1000 points for signing up.
view article here
Local loyalty card could do the same by teaming up with local councils and privately owned gyms and swimming clubs.

Divorce couples fight over the loyalty card.

The Daily Record reports on the items that divorce couples fight over.

Loyalty cards are listed along with other unusual possessions like power tools and sex toys!!
As most loyalty cards are free make sure you and your partner have one each.
It might save some time/money with the old divorce laywers.

Read article here

Key to Loyalty - Creatures of Habit

An article by Nick Diulio found at QSRmagazine.com

“We are creatures of habit, and loyalty programs reinforce habits,”


How our habits change and the way that loyalty schemes can bring back your customers.


Click here to read article.